RPM calculator and benchmark: what your ad revenue per thousand views is, and whether it’s any good
Everyone can divide revenue by pageviews. Nobody can tell you whether the answer is any good, because ad networks don’t publish benchmarks.
Every publisher can divide revenue by pageviews. What nobody can tell you is whether the result is good, because ad networks don’t publish benchmarks. This does the arithmetic, shows you what every extra dollar of RPM is worth per year at your traffic, and — as publishers submit — shows where you sit against sites in your niche.
Free, experimental, provided as-is. This tool applies rules of thumb and can be wrong. It is not legal, financial or professional advice, and using it creates no professional relationship with the site owner. You are responsible for any decision you make with the result. Terms.
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